Dear Carrie,
I’m a musician based in Brooklyn, and I reluctantly find myself trying to understand TikTok. I’ve always struggled to navigate social media, and these days it seems there’s no possible way of getting my music to the people if my band and I are not perpetually creating content. I even tried to go the Halsey and Charli XCX route and made some TikToks about how hard it is to make TikToks, but I’m not famous enough, so no one really cared. Is it naive to think I can just create and produce my own work and listeners will somehow find me? Should I just forget about this whole social media marketing thing if it doesn’t feel natural to me?
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contributor
contributor
Carrie Brownstein is a musician and a writer/director in film and television. She was the cocreator and costar of the Emmy and Peabody Award–winning comedy series Portlandia. Brownstein has directed television shows for HBO, HBO Max, NBC, Comedy Central, and Hulu. She also directed a short film for KENZO starring Mahershala Ali and Natasha Lyonne. Brownstein is a founding member of the seminal punk-rock band Sleater-Kinney and author of the New York Times best-selling memoir Hunger Makes Me a Modern Girl. She lives in Portland, Oregon.
