At the turn of the twenty-first century, when Radiohead became the new gleaming hope for innovation in rock and roll, the band began renovating the dismal state of the music industry. At concerts they banned corporate sponsors; they attempted to minimize the heavy ecological footprint of traditional touring; and, recently, they released their seventh album, In Rainbows, without a record label, in a digital format on their website, allowing buyers to pay as much or as little as they liked.
Along with all these experiments came furies of hype that Thom Yorke, primary hype-target and living-legendary singer of the band, described as “being the Beatles, for a week.” Yorke has been reticent in his interactions with the press, and in past interviews, especially those from the OK Computer era, Yorke acted downright spiteful: hissing at questions he didn’t like, ignoring others, and criticizing the interviewer with Dylan-esque zingers: “Next question…” “It’s not your business.…” “Answering questions like that’s a fucking waste of time.” Meeting People Is Easy, the only of several Radiohead documentaries the band endorses, is mostly an investigation into the conflicted relationship between the press and the music.
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