Creative Accounting: Digital and Analog Albums

Chris Benz
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While recording an album can be one of the most demanding and complicated projects a band undertakes, the financial side of recording has the potential to be very straightforward. Below is a comparison between two albums recorded by the same band: Minneapolis’s One for the Team. The first, Build a Garden, used digital technology that put most of the elements of production in the hands of the artists—cutting out the need for professionals, but ceding responsibility for quality to the band. The second record, Ghosts, released in March, was recorded at John Vanderslice’s Tiny Telephone studios in San Francisco in October of 2009. Ghosts was a traditional studio recording on two-inch tape, using equipment that has been around for decades.

The budgets are divided into three sections: recording, equipment, and post-production. Recording costs are the costs the band incurs getting to the studio and storing their music electronically. Equipment costs include equipment that is unique to each recording. The studio spreads the cost of this equipment over multiple recordings. Post-production is the cost of polishing the recorded tracks and printing CDs. 

This is an installment of Creative Accounting, an ongoing series that shows where the money goes for the major creative industries. Future issues will cover dance, fine art, television, and more. Eventually, the series will be collected into a single, indispensable volume, published by Believer Books.

—Christopher Benz

DIGITAL AND ANALOG ALBUMS

$1,730 & $204,790

I. Build a Garden EP (2009)

RECORDING $0

Because they recorded digitally in a bedroom, there were no costs for studio rental or engineer time.

EQUIPMENT $1,230

Recording equipment $1,080

Soundelux U1-95 microphone $1,080

  • The only microphone in the recording session, this is an “omni-microphone”—it records in all directions. They set it up in the middle of the room and then recorded live.

Software $150

Pro Tools LE 8 $150

  • Unlike the process of recording layer by layer, and then adjusting sound levels, music software makes it possible to edit at a minute level. Nonetheless, the band chose to leave mistakes in, to keep a natural feel.

POST-PRODUCTION $500

Mastering $500

Dave Gardner $500

  • Part manufacturing process and part art form, mastering prepares an album for reproduction. The idea is to create a stellar original for a factory to copy. Mastering engineers perform a hybrid of quality-control and fine-tuning.

TOTAL

  • Recording $0
  • Equipment $1,230
  • Post-production $500
  • Cost to band of...

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